Explanation
Background
This ordinance authorizes the Director of the Department of Development to enter into a contract with the Greater Columbus Sports Commission, a not-for-profit entity, to provide operational support to the United States vs. Mexico FIFA World Cup Qualifier to be held at MAPFRE Stadium on November 11, 2016.
This World Cup Qualification match vs. Mexico takes place approximately every four (4) years, and MAPFRE Stadium and the City of Columbus have had the honor of hosting the event previously in 2001, 2005, 2009, and most recently in 2013.
The Greater Columbus Sports Commission and Experience Columbus anticipate that visitor spending will meet or exceed $4.76 million. Additionally, the November 11th match will be televised in over 100 countries around the globe. In the United States alone, an estimated 7 million viewers will watch the match live (TV and streaming, in both English and Spanish). The packaged value of the global press coverage and global broadcast footprint is estimated to exceed $35 million in media value for the City of Columbus and its identity as the “Spiritual home of US Soccer”.
Financial support provided by the City in the amount of $50,000 will be used for marketing and promotional investments in local market signage (e.g. billboards, street pole banners, wall murals, airport advertising, etc.).
Fiscal Impact: Funding in the amount of $50,000 is budgeted and available within General Fund.
Emergency action is requested in order to expedite the provision of operational support prior to the event, currently scheduled to take place on November 11, 2016.
Title
To authorize the Director of the Department of Development to enter into contract with the Greater Columbus Sports Commission to provide operational support to the United States vs. Mexico FIFA World Cup Qualifier; to authorize the transfer of $50,000.00 between departments within the General Fund; to authorize the expenditure of $50,000.00 from the General Fu...
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