Explanation
BACKGROUND: The purpose of this legislation is to authorize the Board of Health to enter into a contract with Beyond Spots and Dots for professional media and advertising services for the Tobacco 21 program advertising campaign for an amount not to exceed $30,000.00.
The Tobacco 21 (T21) Program focuses on educating community members as well as vendors and retailers who sell tobacco products according to the citywide Tobacco 21 Law. The educational messaging for community members specifically targets ages 15-25, who may buy vape, tobacco, and hookah products and paraphernalia. The program utilizes media and advertising strategies, which includes billboards, bench ads, and social media including advertising on Facebook, Instagram, and Snap Chat, to increase community and vendor awareness and understanding of the law.
The contract period is from July 1, 2017 through December 31, 2017.
Columbus Public Health solicited requests for proposals on June 15, 2017, per RFQ005624 Tobacco 21 Ad Campaign. A committee comprised of Columbus Public Health staff reviewed and recommended Beyond Spots and Dots as the lowest, responsive, responsible, and best bidder. Beyond Spots and Dots Contract Compliance No is CC012555 (FEIN#87-0790007) and expires 03/01/2019.
This ordinance is submitted as an emergency so a delay in service does not occur since the program begins July 1, 2017.
FISCAL IMPACT: Funding for this contract ($30,000.00) is budgeted within the Neighborhood Initiatives Fund, Fund No. 1000 Subfund No. 100018.
Title
To authorize and direct the Board of Health to enter into a contract with Beyond Spots and Dots for professional media and advertising services; to authorize the expenditure of $30,000.00 from the Neighborhood Initiatives Fund for said contract; and to declare an emergency. ($30,000.00)
Body
WHEREAS, it is necessary to contract for professional media and advertising services for the Tobacco 21 program; and
WHEREAS, Columbus Public Health solicited requests for proposals for these needed services through RFQ005624 Tobacco 21 ad campaign on the City’s vendor services portal on June 15, 2017; and
WHEREAS, Columbus Public Health evaluated all bid proposals and recommended Beyond Spots and Dots as the lowest, responsive, responsible, and best bidder according to the specifications for media and advertising services; and
WHEREAS, the term of this contract is from July 1, 2017, through December 31, 2017; and
WHEREAS, an emergency exists in the usual daily operation of the Department of Health in that it is immediately necessary to authorize the Board to enter into a contract for production services for the immediate preservation of the public health, peace, property, safety, and welfare; Now, therefore,
BE IT ORDAINED BY THE COUNCIL OF THE CITY OF COLUMBUS:
SECTION 1. That the Board of Health is hereby authorized to enter into a contract with Beyond Spots and Dots to provide professional media and advertising services for the period of July 1, 2017 through December 31, 2017.
SECTION 2. That to pay the cost of said contract, the expenditure of $30,000.00 is hereby authorized from the Neighborhood Initiatives Fund, Fund No. 1000, Subfund No. 100018, Division No. 5001, Object Class 03, according to ordinance attachment.
SECTION 3. That this contract was awarded in accordance with the competitive bidding provisions of Chapter 329 of the Columbus City Code.
SECTION 4. That the funds necessary to carry out the purpose of this ordinance are hereby deemed appropriated, and the City Auditor shall establish such accounting codes necessary.
SECTION 5. That the City Auditor is authorized to make any accounting changes necessary to ensure that this contract is properly accounted for and recorded accurately on the City’s financial reports.
SECTION 6. That for reasons stated in the preamble hereto, which is hereby made a part hereof, this ordinance is hereby declared to be an emergency measure and shall take effect and be in force from and after its passage and approval by the Mayor, or ten days after passage if the Mayor neither approves nor vetoes the same.