Explanation
BACKGROUND:
This ordinance authorizes the Director of the Department of Technology (DoT) to modify and extend a contract with Webbed Marketing LLC, for internet marketing services. DoT entered into a six (6) month fixed price contract for the same services with Webbed Marketing LLC via purchase order ED042641 in November 2010. This modification will extend the contract to provide internet marketing services for an additional twelve (12) month term period from the date of a purchase order certified by the Columbus City Auditor; and will provide $39,600.00 to promote the city's online resources to the public.
Webbed Marketing LLC will provide internet marketing services targeted at the new My Neighborhood web site, MyColumbus mobile application, and GreenSpot web site. They will also execute social media marketing campaigns to raise awareness and build excitement about city initiatives, in addition to measuring and benchmarking all city social media sites. Finally, they will provide recommendations for online branding to ensure a unified online presence for the City of Columbus.
Contract modification amount $39,600.00.
There is an immediate need to initiate new internet marketing for the new My Neighborhood web site and MyColumbus mobile application. These needs were not known when the original contract with Webbed Marketing LLC was established. Given the immediacy of these needs, there is not sufficient time to procure these services through a competitive procurement process. Webbed Marketing is offering the additional twelve (12) months of service at pricing consistent with the original agreement, as negotiated with the Department of Technology.
As stated above, there is not sufficient time to utilize other procurement processes for the services needed; therefore, this ordinance also requests a waiver of competitive bidding requirements of Columbus City Code, in accordance with section 329.
FISCAL IMPACT: In 2010 the Department of Technology expended $19,200.00 with Webbed Marketing LLC for internet marketing services. This modification for the same services for an additional twelve (12) months in the amount of $39,600.00, has been identified and available within the Department of Technology Information Services Fund as a result of cost savings from other contract expenditure being lower than budget. The aggregate contract total including this request is $58,800.00.
EMERGENCY: Emergency action is requested to expedite authorization of this contract modification in order to initiate services from the supplier at the negotiated prices.
CONTRACT COMPLIANCE: Webbed Marketing LLC 26-0440972 Expiration: 11/4/2012
Title
To authorize the Director of the Department of Technology to modify and extend a contract with Webbed Marketing LLC, for internet marketing services; to waive the competitive bidding provisions of the Columbus City Code; to authorize the expenditure of $39,600.00 from the Department of Technology, Information Services Fund; and to declare an emergency. ($39,600.00)
Body
WHEREAS, this legislation will authorize the Director of the Department of Technology to modify and extend a contract with Webbed Marketing LLC, established through contract ED042641, for a six (6) month term from the date of a purchase order certified by the Columbus City Auditor (11/22/10), and
WHEREAS, the Department of Technology has an immediate need to initiate new internet marketing services for the new My Neighborhood website and MyColumbus mobile application, and
WHEREAS, this contract modification will provide for marketing services for a twelve month (12) term period, from the date of a purchase order certified by the Columbus City Auditor, and
WHEREAS, this ordinance requests approval of the services provided by Webbed Marketing LLC, and to waive the competitive bidding provisions of the Columbus City Code, Section 329.06, and
WHEREAS, an emergency exists in the usual and daily operation of the Department of Technology, in that it is immediately necessary for the Director of the Department of Technology to modify a contract with Webbed Marketing LLC for internet marketing services for the preservation of the public health, peace, property, safety, and welfare; now, therefore
BE IT ORDAINED BY THE COUNCIL OF THE CITY OF COLUMBUS:
SECTION 1: That the Director of the Department of Technology be and is hereby authorized to modify and extend a contract with Webbed Marketing LLC, for internet marketing services for a twelve (12) month term period from the date of a purchase order certified by the Columbus City Auditor in the amount of $39,600.00.
SECTION 2: That the expenditure of $39,600.00 or so much thereof as may be necessary is hereby authorized to be expended from:
Div.: 47-02|Fund: 514|Sub-fund: 001|OCA Code: 280735|Obj. Level 1: 03|Obj. Level 3: 3336 |Amount: $39,600.00
SECTION 3: That the City Auditor is authorized to make any changes to revise the funding source for any contract or contract modifications associated with this ordinance.
SECTION 4: That this ordinance requests to waive the competitive bidding provisions of the Columbus City Code Section 329.06.
SECTION 5: That for the reasons stated in the preamble hereto, which is hereby made a part hereof, this ordinance hereby declared to be an emergency measure and shall take effect and be in force from and after its passage and approval by the Mayor, or ten days after passage if the Mayor neither approves nor vetoes the same.