Explanation
BACKGROUND: Columbus Public Health is seeking to continue our partnership with 10 TV's Commit To Be Fit, the only media driven public awareness campaign in central Ohio developed to improve the health of our community. In partnership with Metro Parks, Giant Eagle and the YMCA of Central Ohio, Columbus Public Health will inform viewers and readers with practical, hands-on information utilizing 10 TV's Facebook, Twitter pages, on-air news and on air promotional spots, providing them with education they can use to help make the necessary changes to live healthier, active lives.
As of 2015, 65% of people in Franklin County were either overweight or obese (34.6% overweight, 30.4% obese). The Commit To Be Fit Partnership is a valuable tool Columbus Public Health uses to communicate healthy eating and physical activity strategies, and promote Columbus Public Health's community programs and resources.
This ordinance authorizes and directs the Board of Health to enter into a $75,000.00 contract with WBNS-TV, Inc., for a media driven public awareness campaign in central Ohio to improve the health of our community for the period of March 1, 2017 through February 28, 2018. This ordinance waives the competitive bidding provisions of the Columbus City Code.
The contract compliance number for WBNS-TV, Inc. is CC11250-15226.
Emergency action is requested in order to immediately address the scheduled promotional activities for the Commit To Be Fit media campaign.
FISCAL IMPACT: $75,000.00: Funding for the contract with WBNS-TV, Inc. is budgeted within the Health Special Revenue Fund, Fund No. 2250.
Title
To authorize and direct the Board of Health to enter into contract with WBNS-TV, Inc. to continue a public awareness campaign to address obesity in central Ohio; to authorize the total expenditure of $75,000.00 from the Health Special Revenue Fund; to waive the competitive bidding provisions of Columbus City Code; and to declare an emergency. ($75,...
Click here for full text