Explanation
BACKGROUND: It has been a priority of Columbus City Council to identify opportunities to support various Neighborhood Initiatives that enhance the well-being of Columbus residents. The Columbus Obesity Prevention Partnership was developed to help curb the current obesity epidemic by giving residents the tools they need to address this life and death crisis. This innovative city partnership provides unique opportunities for residents to get active, eat well, and enjoy a built environment with active living features.
Columbus Public Health is seeking to partner with 10 TV's Commit To Be Fit, the only media driven public awareness campaign in central Ohio developed to improve the health of our community. In partnership with Metro Parks, Giant Eagle and the YMCA of Central Ohio, Columbus Public Health will inform viewers and readers with practical, hands-on information utilizing 10 TV's web site, Facebook, Twitter pages, on-air news and on air promotional spots, providing them with education they can use to help make the necessary changes to live healthier, active lives.
This ordinance authorizes the appropriation of $75,000.00 within the Neighborhood Initiatives Fund and the transfer and appropriation of $75,000.00 from said Fund to the Health Special Revenue Fund. It also authorizes the Board of Health to enter into a $75,000 contract with WBNS-TV, Inc., for a media driven public awareness campaign in central Ohio to improve the health of our community for the period of May 1, 2013 through April 30, 2014. This ordinance waives the competitive bidding provisions of the City Code, Sections 329.12, 329.13 & 329.14.
The contract compliance number for WBNS-TV, Inc., is 31-0711250 and expires on March 16, 2014. Emergency action is requested in order to immediately address the scheduled promotional activities.
FISCAL IMPACT: Funding for this ordinance is made available from the City's Neighborhood Initiatives Fund 018 for transfer to the Health S...
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