Explanation
Background: This ordinance authorizes the Director of the Recreation and Parks Department to enter into contract with Designing Local for the 2023 Signage Program Update - Phase 1 Project. The contract amount is $49,236.00, with reimbursable expenses of $679.00, for a total of $49,915.00 being authorized by this ordinance.
The Columbus Recreation and Parks Department has progressed its signage program significantly in the past few years. With this momentum, the opportunity exists to create a meaningful story and new message strategy to celebrate the mission, vision, and narrative of the Department while defining the updated signage guidelines. This brand strategy will strengthen the sense of place at facilities and parks, promoting current initiatives that improve connectivity for neighbors and visitors within the renewed connections. The goal of this project is to collaborate with the sign professionals to do a holistic analysis of the signage master plan, brand position, 2D print, 3D environment, and digital applications to understand success criteria for the future. As part of this project, this audit and analysis will create a deep understanding of the drivers, challenges, key criteria, and opportunities to deliver a best-in-class signage experience throughout the Recreation and Parks Department. This project will also focus on donor appreciation signs, interior building signs, park entrance signage, interpretive signage, golf course signage, aquatics facility signage, community center exterior signage, and signage guidelines refinement. The consultant team and the Design & Construction Section will work closely with Columbus Recreation and Parks Department graphic designers and the internal Signage Committee throughout all phases of this project. This project will design prototypes of the updated sign families and develop updated fabrication, installation, and construction specifications to create cost savings for future sign packages.
Signs s...
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