Explanation
To authorize the Director of Public Utilities to enter into a marketing and branding agreement with Canvaas Consulting LLC. Canvaas Consulting shall evaluate the Department of Public Utilities’ existing stormwater programming and outreach efforts, with a particular focus on initiatives targeted at developers, contractors, restaurant owners, and other key stakeholder groups. This evaluation will assess the effectiveness of current materials, messaging, and engagement strategies in promoting responsible stormwater management practices.
Based on the findings of this evaluation, the contractor shall develop improved and/or new outreach programming, materials, and messaging that are demonstrably effective at encouraging measurable behavior change related to stormwater management among the identified audiences.
In addition, the contractor will create and implement a cohesive and unified brand identity to consolidate all stormwater outreach efforts. This branding shall align with and complement the broader branding strategy of the Department of Public Utilities. All enhanced messaging and materials developed through this contract must be seamlessly integrated into this new brand identity to ensure consistency and clarity across all communication platforms.
If project phasing is required, the initial phase will focus on the evaluation and strategy development, followed by a subsequent phase dedicated to the design and implementation of new branding and outreach components.
The term of this contract will be from date of execution by the City of Columbus through and including to January 1, 2026
PROCUREMENT: RFPs were received 2/14/2025. Proposals were evaluated based on the selection criteria outlined in the RFP and in accordance with Columbus City Code, Title 3, Section 329.28.
SUPPLIER: Canvaas Consulting LLC DAX# (031214) Expires 11/29/2025
SUB-CONSULTANT: 8:28 Insights DAX# (050343) Expires 9/11/2026
...
Click here for full text