Explanation
Background: This ordinance authorizes the Director of the Recreation and Parks Department to modify an existing contract with Designing Local, LTD to provide professional services associated with the Signage Program Update Project. The modification amount being authorized by this ordinance is $190,000.00.
This is a planned modification to execute the action items identified in Phase 1 of the Signage Program Update Project. Phase 1 of this effort included a holistic audit and analysis of the signage masterplan, brand position, 2D print, and 3D environments. The initial scope also included digital and virtual applications to understand success criteria for the future sign standards. Summary reports were produced to identify the drivers, challenges, key criteria, and opportunities to deliver the best-in-class signage experience.
Phase 2 will include visualizing and documenting the updated design framework. The framework will include a tiered approach to address all of the Department’s assets. It will emphasize code compliance, sustainability, and production methods in addition to brand identification. Phase 3 will include the creation of a design manual and templates based on the designs selected to move forward in Phase 2. Phases 2 and 3 are anticipated to be complete in the winter of 2025.
Principal Parties:
Designing Local, LTD
20 East Broad Street
Columbus, Ohio 43215
Matt Leasure, (614) 607-1557
Contract Compliance Number: 020995
Contract Compliance Expiration Date: June 18, 2026
Benefits to the Public: Park signs strengthen the Department’s identity and improve user experience. Recreation and Park’s current sign system is partially outdated and does not fully reflect its branding goals and identity. Updating signs will enhance park users’ ability to understand critical wayfinding information and connect to the Department’s brand.
Community Input/Issues: Community members have shared park concerns and replacement requests primarily throu...
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