Explanation
BACKGROUND: Columbus Public Health has been awarded a grant from the Ohio Department of Health to fund the Cribs for Kids grant program. The grant funds awarded authorize a contract with Purplegator, Inc in an amount not to exceed $85,000.00, for the period of April 1, 2023 through June 30, 2023.
Purplegator, Inc will develop a culturally-informed multi-media advertising campaign that promotes safe sleep practices and support for families with new babies to initiate behavioral change ("Services"). An emphasis will be placed on targeted digital and social-media advertising strategies to create measurable engagement, knowledge, awareness building, and behavioral change.
These Services were advertised through Bonfire (RFQ024030) according to bidding requirements of the City Code. Purplegator, Inc has a contract compliance number of CC-041414 and it expires 3/7/2025.
Emergency action is requested in the usual operations of the City and to avoid any delays in providing these multi-media advertising campaign program services to match the grant term of April 1, 2023 to June 30, 2023, and for the public health, peace, property, safety and welfare of the City and its residents, to avoid any delay in providing program services to meet the deliverables.
FISCAL IMPACT: The Cribs for Kids grant, which is funding this contract, is entirely funded by the Ohio Department of Health. This program does not generate any revenue or require a City Match.
Title
To authorize and direct the Board of Health to enter into a contract with Purplegator, Inc., in the amount not to exceed $85,000.00 for a culturally-informed multi-media advertising campaign promoting safe sleep practices for infants; to authorize the expenditure of $85,000.00 from the un-appropriated balance of the Health Department Grants Fund, and to declare an emergency. ($85,000.00)
Body
WHEREAS, the City received an $85,000.00 grant from the Ohio Department of Health to fund the Cribs...
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