Explanation
1. BACKGROUND
This ordinance authorizes the Director of Public Service to modify a professional services contract with Canvaas Consulting, LLC to add additional funds for design of the Vision Zero - Multilingual Outreach, Research and Education project.
Ordinance No. 2767-2024 authorized the Director of Public Service to enter into a professional services contract with Canvaas Consulting, LLC for the Vision Zero - Multilingual Outreach, Research and Education project. The intent of this project is to provide the City of Columbus, Department of Public Service, additional resources for the development of an action plan that includes specific action items focused on increasing awareness of Vision Zero principles and traffic-safety laws, such as the Vision Zero Ambassador Program, installation of Vision Zero safety messaging throughout the city, and paid media strategies. All strategies are to be executed with cultural humility, equitably, and with focus on topics that contribute the most to serious injuries and fatal crashes. Content could be produced in English, Haitian Creole, French, Portuguese, Nepali, and Spanish. The project will include the development of a comprehensive marketing and communications plan and three major components: research, marketing, and community-engagement. The cultural shift necessary to achieve Vision Zero will require an equitable, multilingual approach that brings awareness of traffic violence prevention to our entire Columbus community.
This ordinance authorizes the Director of Public Service to modify the contract in the amount up to $500,000.00 for additional professional services to continue the work of the original contract and to implement the research-informed strategies. Funds will be used for communication to stakeholders directly impacted as roadway safety projects are constructed and once they are completed. Paid media strategies will be geographically targeted to areas around our High Injury Network corrid...
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