Explanation
This ordinance will enable the Director of the Office of Education to accept, appropriate and expend a grant from the National Conference of Black Mayors, and provide for the appropriation of said funds to the Education Private Grant fund, fund No 291.
Private grant funding from the National Conference of Black Mayors and the National Transportation and Highway Safety Office (NTHSA) will allow the City of Columbus to participate in a pilot study to increase seatbelt use in the African-American Community.These particular dollars will be used to contract with First Church of God to administer the day to day operations of the grant, work with local media outlets to advertise a safety message and to conduct seatbelt usage observations and surveys in target areas of the city.
The goals of this community based pilot initiative are: (1) To increase safety belt use among minority populations in major cities over a three-year period. NHTSA intends to replicate successful strategies and activities conducted under this grant in other cities. This plan will support implementation of three primary strategies: (1) communication (media) strategies that highlight social marketing and support of; (2) high visibility enforcement education; and (3) program evaluation.
Fiscal Impact:
$230,000 in private grant funding will be used over a three year period to conduct a media campaign in target neighborhoods with a significatn A-A male population between the ages of 16-24. This media campaign will focus on communication, enforcement education and overall program evaluation. This ordinance will reduce the Education Private Grant Fund No 291 unappropriated balance by $230,000 over a three year period.
The expenditure of $230,000 is budgeted in the Eduation Private Grant Fund 291.
EMERGENCY
It is required that this ordinance be deemed an emergency to allow for the acceptance of said funds to conduct educational outreach activities during July-August 2005.
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