Explanation
This legislation authorizes the Director of the Department of Development to waive the request for proposal requirements of Columbus City Code Chapter 329 and enter into a professional services contract with Canvaas Consulting LLC in an amount up to $815,000.00 for the purpose of implementing a new, comprehensive campaign to help stop the spread of COVID-19.
Since the pandemic first began to impact the area in March 2020, the city and Columbus Public Health have developed and executed several smaller and more focused campaigns to promote:
•COVID-19 Testing (that will run through year-end)
•Contact Tracing
•Flu Shots and
•Wearing Masks (Mask = Kindness)
The mask campaign - while small in media spend - resulted in the city providing over 400,000 masks to citizens. But now, with the convergence of an anticipated surge in COVID-19 cases nationwide, oncoming winter weather, and the holiday season, the City, along with Columbus Public Health, wants to undertake its first comprehensive campaign.
Based upon the strategy prepared by Ologie LLC (ordinance 2701-2020), Canvaas Consulting LLC will implement a targeted, multi-media campaign that will focus on awareness, education, prevention, and call to action, utilizing media partners, websites, radio, social media, community outreach, and other marketing media.
Contract Compliance: the vendor number is 031214 and contract compliance is pending.
Waiver of Request for Proposal Requirements: A waiver of the request for proposal requirements outlined in Columbus City Code Chapter 329 is being requested because of the nature of the public health emergency: immediate, ever changing and because services funded with federal CARES Act funds need to be completed by December 30, 2020, there is not time to complete the request for proposal process.
Fiscal Impact: Funding is provided to the City of Columbus from the Coronavirus Aid, Relief and Economic Security (CARES) Act passed by Congress and signed into law M...
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