City of Columbus - File #: 3065-2023

• File #: 3065-2023
• Version: 1
• Type: Ordinance
• Status: Passed
• File created: 10/26/2023
• In control: Health & Human Services Committee
• On agenda: 12/4/2023
• Final action: 12/7/2023
• Title: To authorize the Executive Director of CelebrateOne to accept a grant from Franklin County Department of Job and Family Services for a series of initiatives including a safe sleep communications and marketing campaign, neighborhood initiatives focused on teen reproductive health education, and a crib distribution program led by Columbus Public Health Department; to authorize the appropriation and expenditure of $800,000.00 within the General Government Grants Fund; to authorize Columbus Public Health to purchase cribs through Cribs for Kids in an amount up to $70,000.00; to authorize not for profit service contracts and expenditures with Nationwide Children’s Hospital for an amount up to $250,000.00 and Planned Parenthood of Greater Ohio for an amount up to $150,000.00; and to authorize a professional service contract and expenditure with Purplegator Inc. for an amount of up to $330,000.00; and to declare an emergency. ($800,000.00)

Date	Ver.	Action By	Action	Result
12/7/2023	1	CITY CLERK	Attest
12/6/2023	1	ACTING MAYOR	Signed
12/4/2023	1	COUNCIL PRESIDENT	Signed
12/4/2023	1	Columbus City Council	Approved	Pass

Explanation

BACKGROUND: The Office of CelebrateOne has been awarded a grant from Franklin County Department of Job and Family Services (FCDJFS).This ordinance is needed to accept and appropriate $800,000.00 in grant monies for (1) communication and marketing campaigns designed to encourage safe sleep practices and raise awareness of maternal infant health issues; (2) neighborhood initiatives focused on teen reproductive health education; and (3) safe sleep kits and cribs for the period of January 1, 2024 through December 31, 2024.

On average, one baby dies every other week in Franklin County due to unsafe sleep practices. Many of these deaths could be prevented by following the ABCs of infant safe sleep - that babies should sleep Alone, on their Backs, and in an empty Crib, every night, every nap, every time. The allocated funding will help in the efforts to reduce sleep related deaths in Franklin County through an educational marketing campaign, to fund the Columbus Health Department’s Cribs for Kids program which distributes cribs for families in need, and to implement neighborhood initiatives focused on teen reproductive health education.

The Safe Sleep Media contract in the amount of $330,000.00 will develop a culturally-informed media advertising campaign that promotes safe sleep practices and increase awareness regarding maternal and infant health equity. The need for these services were advertised through Bonfire (RFQ025165) and the City’s Vendor Portal according to competitive bidding requirements of Columbus City Code. Nine (9) proposals were received and scored by an evaluation committee. Proposals were received from Digital Amplification, Third Street Digital, WeUsThem Inc., Purplegator Inc., Digital Ignite, Triumph Communications, Paul Werth Associates, Canvaas Consulting, and The Saunders Group. All nine proposals were reviewed and scored by an evaluation committee. The committee determined that Purplegator Inc. was the best firm to produc...