City of Columbus - File #: 1184-2011

• File #: 1184-2011
• Version: 1
• Type: Ordinance
• Status: Passed
• File created: 7/11/2011
• In control: Administration Committee
• On agenda: 7/25/2011
• Final action: 7/26/2011
• Title: To authorize the Director of the Department of Technology to modify and extend a contract with Webbed Marketing LLC, for internet marketing services; to waive the competitive bidding provisions of the Columbus City Code; to authorize the expenditure of $39,600.00 from the Department of Technology, Information Services Fund; and to declare an emergency. ($39,600.00)

Date	Ver.	Action By	Action	Result
7/26/2011	1	MAYOR	Signed
7/26/2011	1	CITY CLERK	Attest
7/25/2011	1	Columbus City Council	Approved	Pass
7/25/2011	1	COUNCIL PRESIDENT	Signed
7/15/2011	1	CITY AUDITOR	Reviewed and Approved
7/15/2011	1	CITY AUDITOR	Reviewed and Approved
7/15/2011	1	Technology Drafter	Sent for Approval
7/15/2011	1	CITY ATTORNEY	Reviewed and Approved
7/15/2011	1	Technology Drafter	Sent to Clerk's Office for Council
7/14/2011	1	ODI DIRECTOR	Reviewed and Approved
7/14/2011	1	Technology Drafter	Sent for Approval
7/14/2011	1	Finance Reviewer	Reviewed and Approved
7/14/2011	1	Finance Reviewer	Reviewed and Approved
7/14/2011	1	Finance Reviewer	Reviewed and Approved
7/14/2011	1	Finance - Purchasing Reviewer	Sent for Approval
7/14/2011	1	Finance Reviewer	Reviewed and Approved
7/14/2011	1	FINANCE DIRECTOR	Reviewed and Approved
7/14/2011	1	Technology Drafter	Sent for Approval
7/13/2011	1	TECHNOLOGY DIRECTOR	Reviewed and Approved
7/13/2011	1	Technology Drafter	Sent for Approval
7/13/2011	1	EBOCO Reviewer	Sent for Approval
7/11/2011	1	Technology Drafter	Sent for Approval

Explanation

BACKGROUND:
This ordinance authorizes the Director of the Department of Technology (DoT) to modify and extend a contract with Webbed Marketing LLC, for internet marketing services. DoT entered into a six (6) month fixed price contract for the same services with Webbed Marketing LLC via purchase order ED042641 in November 2010. This modification will extend the contract to provide internet marketing services for an additional twelve (12) month term period from the date of a purchase order certified by the Columbus City Auditor; and will provide $39,600.00 to promote the city's online resources to the public.

Webbed Marketing LLC will provide internet marketing services targeted at the new My Neighborhood web site, MyColumbus mobile application, and GreenSpot web site. They will also execute social media marketing campaigns to raise awareness and build excitement about city initiatives, in addition to measuring and benchmarking all city social media sites. Finally, they will provide recommendations for online branding to ensure a unified online presence for the City of Columbus.

Contract modification amount $39,600.00.
There is an immediate need to initiate new internet marketing for the new My Neighborhood web site and MyColumbus mobile application. These needs were not known when the original contract with Webbed Marketing LLC was established. Given the immediacy of these needs, there is not sufficient time to procure these services through a competitive procurement process. Webbed Marketing is offering the additional twelve (12) months of service at pricing consistent with the original agreement, as negotiated with the Department of Technology.

As stated above, there is not sufficient time to utilize other procurement processes for the services needed; therefore, this ordinance also requests a waiver of competitive bidding requirements of Columbus City Code, in accordance with section 329.

FISCAL IMPACT: In 2010 the Departme...