Explanation
1. BACKGROUND
This ordinance authorizes the Director of the Public Service to enter into contract with Murphy Epson, Inc., to provide consulting services related to the Recycling and Yard Waste Public Relations Campaign 2015 project. The City of Columbus, in its continual efforts to be environmentally friendly and a "Green" community has determined that it is in the best interest of the city to expand household participation in its current curbside recycling program. In order to facilitate the increase in participation the Department of Public Service has solicited a request for proposals seeking a firm to undertake the needed public relations for this program.
Work to be included in this contract includes but is not limited to:
· Development of a public relations plan.
· Create message development and branding.
· Produce video and audio public-service announcements and educational/promotional videos.
· Create and produce printed materials including professional grade flyers and brochures.
· Purchase broadcast, cablecast and radio media buys.
· Develop graphics and/or web pages.
· Create content and determine frequency and placement for media events and social media.
The Department of Public Service, Office of Support Services solicited a Request for Proposals for the Recycling and Yard Waste Public Relations Campaign 2015 project. The department formally advertised the project through the city's Vendor Services from January 23, 2015, to February 19, 2015. The City received three (3) responses. When the Evaluation Committee met on March 18, 2015 it deemed all proposals minimally compliant and were fully evaluated.
Company Name City/State FBE/UNK
Murphy Epson, Inc. Columbus, OH FBE
The Saunders Company Columbus, OH FBE
Irvin Publi...
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