Explanation
To authorize and direct the Recreation and Parks Director to enter into separate modified/extended contracts for each of the city’s six golf courses with EZLinks Golf, Inc. the provider of the Golf Division’s online tee-time reservation system, point of sale system, call center, website, email marketing, mobile app, technical support, programming and support for all hardware and equipment associated with this package.
Background: Currently, the Recreation and Parks Department’s Golf Division utilizes EZLinks Golf, Inc. for an online tee-time reservation system through a software application that has assisted with the automation of Golf’s business and management operations. The system centralizes all data and provides around-the-clock access for citizens to register for tee times at all six of the city’s golf courses via the internet and phone. Also included in this system are the services of a 24-hour call center, website, email marketing, point of sale system and a mobile app. All hardware and equipment, technical support and programming needs are provided and supported as part of the all-inclusive system. This system also provides marketing and informational tools that allows the Golf Division the opportunity to get information out to their golf customers and general public in a timely manner. It allows email blasts that keep the golfers informed of various golfing programs, activities, opportunities and events taking place at any one of the courses or at all six. This software/system also collects and provides email addresses to enable us to grow the game as well as business statistics for each course which is a great managing tool.
A goal for this extension is to get the accounting module implemented in the Golf Office as well as to fully utilize the total point of sale system as a means to have up-to-the minute business information available for immediate action to problems, down times at the courses and accounting business information...
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