Explanation
Background: This ordinance authorizes the Finance and Management Director to contract with the Greater Columbus Arts Council (GCAC) for support of the Harlem Renaissance. Beginning in January 2018 and running through January 2019, virtually every major arts organization in Columbus will present an event to honor the 100th anniversary milestone of the Harlem Renaissance. Financial support will be used for creation and implementation of a strategic, cohesive marketing plan that will include: creating a logo that can be used by all organizations with Harlem Renaissance programming; developing marketing language and visuals for a variety of platforms including print, digital, social, broadcast and outdoor; planning and implementing promotional partnerships with other community events; managing the advertising buys and public relations efforts, and identifying and implementing opportunities to raise awareness for the Harlem Renaissance collaboration. Attendance at events that will be part of the Harlem Renaissance effort is projected at more than 250,000 throughout the year.
This contract will be administered by the Greater Columbus Arts Council, which serves as the City's primary non-profit agency to disburse cultural arts funding.
Greater Columbus Arts Council, Contract Compliance Number: 31-0833384
Emergency action is requested to ensure that these services can be provided by the Greater Columbus Arts Council without delay.
Fiscal Impact: This ordinance authorizes an expenditure of $25,000.00 from the General Fund with the Greater Columbus Arts Council for support of the Harlem Renaissance.
Title
To authorize the Director of the Department of Finance and Management to enter into contract with the Greater Columbus Arts Council for support of the Harlem Renaissance; to authorize the transfer of $25,000.00 within the general fund; to authorize the expenditure of $25,000.00 from the General Fund; and to declare an emergency. ($25,000.00)
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