Explanation
1. BACKGROUND: In June 2016, the City of Columbus, Ohio won the United States Department of Transportation (USDOT) Smart City Challenge. With a portion of this funding, Columbus intends to address the most pressing community-centric transportation problems by integrating an ecosystem of advanced and innovative technologies, applications, and services to bridge the sociotechnical gap and meet the needs of residents of all ages and abilities. Columbus is acting as a laboratory for Intelligent Transportation Systems (ITS) and disseminating lessons learned and best practices to cities across the United States in an effort known as Smart Columbus. The goal of the Smart Columbus program is to connect people by creating opportunity for city residents to better access jobs and services while improving the overall safety and efficiency of the transportation network.
The Smart Columbus Program Management Office sought a marketing firm to develop and execute a marketing and communications campaign aimed at consumer adoption of a new multi-modal trip planning app (MMTPA) and use of smart mobility hubs (SMH). The goals of the campaign include shifting transportation habits of Central Ohioans from single occupancy car usage to multi-modal mobility options and expanding mobility access for Central Ohioans who lack access to a personal vehicle.
Ordinance Number 1901-2017 authorized the Public Service Director to transfer signature authority to the Chief Innovation Officer or the Chief Innovation Officer's designee for all past, present and future Smart Columbus, Smart City Challenge, Paul G. Allen Family Foundation contracts, documents, and projects.
This ordinance is needed to authorize the City’s Chief Innovation Officer to contract with Paul Werth and Futurety (Vendors) to require said vendors to develop and execute a marketing and communications campaign aimed at consumer adoption of a new multi-modal trip planning app and use of smart mobility hubs. Th...
Click here for full text