Explanation
This ordinance authorizes the Columbus City Council to enter into contract with The Ohio Opioid Education Alliance to support Denial, OH.
The Ohio Opioid Education Alliance (Alliance) is a coalition of over 86 business, education, nonprofit, civic and government organizations committed to the education and prevention of opioid misuse and abuse. Opioid abuse is a complex problem that requires a system-wide approach. Alliance members work together to make a difference in each of their respective areas of influence. To date, the Alliance has raised over $8 million dollars.
The Alliance is developing a multicultural outreach program for the urban and minority communities to build awareness of the Denial, OH campaign and generate interest and advocacy for resources available to support the prevention of prescription opioid misuse and abuse. The Denial, OH commercial and a prewritten PSA read by DJs will run across all Radio One stations. Radio One DJs will speak about the Opioid Alliance on-air and hold 8 on-air interviews with Alliance spokespeople over the next 12 months. Denial, OH ads will run on the Radio One suite of websites, and ads will also be pushed out through social media channels.
The Alliance will also sponsor and present at the Kickoff to Health event in March 2020 as well as be an associate sponsor for the Joyful Noise Choirfest. In collaboration with Columbus Public Health, the Ohio Alliance will hold focus groups with members of the Hispanic and Somali communities to better understand how the Denial, OH message resonates cross-culturally. In collaboration with the ADAMH Board of Franklin County, the Opioid Alliance is meeting with faith leaders to address the topic of prescription pain pill misuse and abuse. Additionally, Radio One will host a faith leader lunch in 2020 to educate the faith community of ways to address the issue with their congregation.
Fiscal Impact: Funding is available within the Neighborhood Initiatives subfund...
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