Explanation
This ordinance authorizes Columbus City Council to enter into a contract with Griffin Communication in support of the Cleaner Columbus Initiative.
Griffin Communication will launch the Cleaner Columbus message platform and mission throughout Columbus, with focus on school communities and neighborhoods. They will assist in developing a partnership with Columbus City Schools (CCS) leadership and plan to work with elementary, middle, and high school students at specific schools. City Council’s goal includes incorporating its new Cleaner Columbus mascot and messaging with Keep Columbus Beautiful’s Pick it Up and design challenge and service credit programs. They will utilize high impact marketing and public relations messaging and graphic design for each targeted audience, including students and their families, Columbus residents, neighborhood leaders, professional associations, and volunteers. They will implement a creative texting campaign to create awareness and interest in learning more about Cleaner Columbus and how to participate. They will provide a social media plan, with calendar, to be where target audiences are on an almost daily basis. A Cleaner Columbus social media plan can inform, motivate, and direct traffic to website to engage participants in litter mitigation activities.
Fiscal impact: Funding is available within the Neighborhood Initiative subfund.
Emergency action is requested in order to avoid any delay in delivery of services to mitigate litter in Columbus.
Title
To authorize Columbus City Council to enter into contract with Griffin Communication in support of the Cleaner Columbus Initiative; to authorize an appropriation and expenditure within the Neighborhood Initiatives subfund; and to declare an emergency. ($40,000.00)
Body
WHEREAS, litter in Columbus has been a pervasive issue affecting some of our most vulnerable neighborhoods; and
WHEREAS, a litter mitigation plan - the Cleaner Columbus initiative - will help cre...
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