Explanation
This legislation authorizes the Director of the Department of Development to waive the request for proposal requirements of Columbus City Code Chapter 329 and enter into a professional services contract with the Ologie LLC in an amount up to $185,000.00 for the purpose of assisting the city of Columbus with planning and executing a new, comprehensive campaign to help stop the spread of COVID-19.
Since the pandemic first began to impact the area in March 2020, the city and Columbus Public Health have developed and executed several smaller and more focused campaigns to promote:
•COVID-19 Testing (that will run through year-end)
•Contact Tracing
•Flu Shots and
•Wearing Masks (Mask = Kindness)
The mask campaign - while small in media spend - resulted in the city providing over 400,000 masks to citizens. But now, with the convergence of an anticipated surge in COVID-19 cases nationwide, oncoming winter weather, and the holiday season, the City, along with Columbus Public Health, wants to undertake its first comprehensive campaign.
The campaign will think through all the different aspects of everyday life in the coming months and convince people to change their behavior. The campaign will reinforce proven behaviors like wearing masks, social distancing, avoiding large gatherings, washing hands, and getting tested. But this campaign is likely to be less educational and more psychological by focusing on the drivers and barriers of why people do not habitually adopt these known behaviors. It must be arresting and bold in tone and message to get right to the heart of people’s attitudes and help them shift from awareness to taking action for their own safety and the common good.
Once the campaign strategies are determined, they will be executed by Canvaas Consulting LLC (see ordinance 2700-2020).
Contract Compliance: the vendor number is 021919 and contract compliance expires 3/31/2021.
Waiver of Request for Proposal Requirements: A waiver of the req...
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