Explanation
This ordinance authorizes the City Auditor to establish an Auditor’s Certificate in the amount of $200,000.00 to fund a marketing and education initiative to be directed by CelebrateOne and supported by its partners.
Preliminary data suggests there is reason for concern that the pandemic may be exacerbating the socio-economic challenges faced by the mothers, babies, and families served by CelebrateOne. What’s more, there is worrying anecdotal evidence that the pandemic may be having an impact on the mental and physical well-being of mothers, whether the result of delaying medical attention or forgoing care altogether.
These funds will be used to deepen CelebrateOne’s marketing and education efforts designed to reach pregnant and parenting families between the ages of 12 and 40 who are NOT receiving information from traditional media sources such as television or radio. The messages expected to be part of this effort will include but are not limited to:
-Substance abuse during pregnancy and how to get help;
-Need for parent support before, during, and after pregnancy and how to access it;
-The necessity for first semester prenatal care; and
-The father’s role in helping to achieve better birth outcomes.
These funds will help CelebrateOne build upon the work currently funded by Franklin County by providing deepen investment in alternative tools or approaches to illuminate critical messages for pregnant and parenting families. The Office of CelebrateOne plans to solicit proposals for this project with the funds on the certificate authorized by this ordinance. After proposals have been evaluated, the Office of CelebrateOne will submit ordinance(s) seeking Council authorization to enter into contract(s).
Emergency Justification: Emergency action is being requested so that a certificate can be established prior to the City Auditor’s 2021 year-end deadline.
Fiscal Impact: $200,000.00 is budgeted and available in the 2021 General Fund budget in supp...
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