Explanation
BACKGROUND
This ordinance authorizes the Director of the Department of Public Safety to enter into contract with Nexstar Broadcasting, Inc. dba WCMH in support of the Love Our Children, Lock Your Guns safety initiative.
Love Our Children, Lock Your Guns is a Council initiative that is beginning its community-wide education and marketing campaign on the importance of gun safety and protecting our City’s children from harm. Council, in partnership with WCMH, will develop the wider message platform and resources to reach residents throughout Columbus including a special focus on parents and households with children.
WCMH designed a three-month partnership that involves live television, online presence, and targeted streaming on their platforms. It will collaborate in producing public service announcements, advertisements, and work on strategic public event presence. This will include information about gun locks, with an interactive map showing all gun lock pick-up locations and a schedule of events where gun locks will be available for distribution.
A bid waiver for the formal bidding requirements of Chapter 329 of Columbus City Code is requested to enter into this contract as staff has evaluated vendors and concluded that Nexstar Broadcasting provides unique multi-platform services above the rest of the market, and would be prepared to immediately begin services for the summer months.
EMERGENCY DESIGNATION: Emergency action is requested in order to immediately provide the funds necessary to begin the public safety campaign for the summer months in conjunction with gun lock giveaways.
FISCAL IMPACT: Total appropriation is $50,000.00 and is available in the budget.
Title
To authorize the Director of the Department of Safety to enter into contract with Nexstar Broadcasting, Inc. dba WCMH in support of the Love Our Children, Lock Your Guns safety initiative; to authorize an appropriation of $25,000.00 within the Jobs Growth subfund;...
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