Explanation
BACKGROUND: The Department of Public Safety, Division of Police, is in need of advertising services to recruit and reach individuals who want to start a career in public safety as a police officer. The Division of Police requests to enter into a service contract with Gannett Media Corp for the aforementioned purpose. Gannett Media Corp is the employment marketing solutions division of the USA TODAY Network. Gannett Media Corp offers an unmatched reach and unparalleled access to both passive and active job seekers through print and digital media solutions, branded content, career events, and experiential marketing to help engage with candidates in meaningful ways. Gannett Media Corp is a proven, trusted media partner with the expertise, resources, and reach to effectively deliver the Division’s brand message to potential candidates. The campaign will include email-blasts, snap chat advertisements, search engine marketing, Facebook advertising, and print in The Columbus Dispatch.
BID INFORMATION: The Division of Police requests to waive the competitive bidding provisions of the Columbus city code to extend a contract with Gannett Media Corp for recruit advertising. The Division has had great success with their marketing campaign with 953 leads in the last four months. Furthermore, the Division of Police is entering into six other advertising contracts with various vendors to reach as many populations as possible in the age range required to be a candidate as a police officer.
EMERGENCY DESIGNATION: Emergency designation is requested in order to start the marketing campaign as soon as possible to get candidates for this year’s police recruit academy classes.
FISCAL IMPACT: The program is funded by the general fund ($89,760.00). $5,942.01 was spent in 2023 and $0.00 was spent in 2022.
Title
To authorize the Director of Public Safety to enter into contract on behalf of the Division of Police with Gannett Media Corp, for advertising ...
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